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Mandarin becomes a new vehicle for automakers to woo customers

By Li Fusheng and Erik Nilsson (China Daily) Updated: 2016-04-28 02:22

Mandarin becomes a new vehicle for automakers to woo customers

From left: President of Lincoln China Robert Parker, Chinese actor Hu Jun and Anderson Liu, general manager of consumer and retail experience at Lincoln China, attend the launch ceremony of the full-size luxury SUV Navigator at the ongoing Guangzhou auto show. [Photo provided to China Daily]
Lincoln China's president, Robert Parker, said, "People were buying everything brought here (China), but this continues to diminish. They are now (selective) about products, and they should be."

JD Power Asia-Pacific auto operations general manager Geoff Broderick said: "Quality just gets you to the dance. To dance, you must also provide customers with a delightful ownership experience to earn their long-term trust and loyalty."

That is to say, the global auto industry is perhaps realizing it requires more than just words to truly speak the same language.

And hearing that is likely music to Chinese drivers' ears.

 

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