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Business / Industries

Mandarin becomes a new vehicle for automakers to woo customers

By Li Fusheng and Erik Nilsson (China Daily) Updated: 2016-04-28 02:22

Mandarin becomes a new vehicle for automakers to woo customers

Jochem Heizmann (center), member of the board of management of Volkswagen Aktiengesellschaft as well as president and CEO of Volkswagen Group China; Chen Xianzhang (left), member of the board of directors and president of SAIC Volkswagen Automotive Co Ltd; and Zhang Pijie, member of the board of directors and president of FAW-Volkswagen Automotive Co Ltd, present the automaker's strategies on the eve of the Beijing auto show.[Provided to China Daily]
Volkswagen Group's China head, Jochem Heizmann, said the company is empowering regional markets to be more demanding — hence its "made-in-China" and "made-for-China" strategies.

Its Chinese name, Da Zhong, translates as "great masses", perhaps befitting of its sales aspirations in the Chinese market.

The company said it plans to set up one of its three innovation centers in Beijing. The others will be in Germany and the United States.

"We view China as an incubator for innovation and new technologies, and as a source of solutions that can be transferred to the world," Heizmann said.

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