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Male models help push shoe sales

Updated: 2014-06-03 13:10 (chinadaily.com.cn)
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If trying on new shoes that you spotted among an eyeful of goodies when navigating shopping malls was exciting, then just imagine how you would feel if there was a cool male model picking and helping you put on shoes that you love.

A shopping mall in Wuxi, Jiangsu province, has done exactly that by hiring quite a few tall and handsome male models for women customers during the past holidays. And sure enough, some may have ended up buying more shoes than they had intended.

Male models help push shoe sales

A male model picks shoes for a customer at a shopping mall in Wuxi, Jiangsu province, May 31, 2014. [Photo / IC] 

Male models help push shoe sales

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