"And here, it was obvious that it had to be Shanghai and we wanted to build a flagship to set the standard from what we expect all our partners in China and APEC," Lalonde added.

"It was really important to create this flagship concept of what we expect from all the distribution and to position Fendi Casa at the same level as Fendi luxury brand."

Identifying the Chinese market as one of the two priority markets apart from North America, Lalonde is full of confidence in the younger generation.