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A local shopping mall lights up at night. [Photo/liangjiang.gov.cn]

During the May Day holiday from April 30 to May 4, the consumption market of Liangjiang New Area, Southwest China's Chongqing municipality, continued to unleash more potential, supported by various shopping vouchers, emerging business models, and combined online and on-site activities.

Local shopping malls saw a rebound in popularity. In Liangjiang, five major shopping malls recorded 153 million yuan ($23.1 million) in cumulative sales revenue, up 32.33 percent year-on-year.

The new area's auto makers above a designated size also posted a yearly sales growth of 5.8 percent to 185 million yuan, and domestic e-commece giants such as JD and Suning rolled out many promotional activities related to customer experience, product services and group shopping to boost their sales.

New breakthroughs were made in online-offline integrated shopping festivals during the holiday, with corporations above a designated size achieving a total online turnover of 8.5 billion yuan, up 13.33 percent on a yearly basis.

The "scenario + experience" business model was widely applied, offering a new experience to consumers, such as open-air movies and coffee and spirit fairs.