On October 23, 2018, the Feast of Golf, organized by Pacific Links International, was held at the China World Hotel in Beijing. Nearly six hundred people attended the event, including key media groups, golf industry players and golfers.The appearance of Ernie Els, "Big Easy" and members of the Golf Hall of Fame caused a stir among the audience.

On October 23, Du Sha (left), founder and investor of Pacific Links International, and Ernie Els (right), the company’s ambassador, meet the press.

At the banquet, Du Sha, the founder and investor of Pacific Links International, reviewed the company’s achievements over the past five years, while sharing anecdotes and stories about golf and stressing that "keep the members satisfied" is the service tenet of Pacific Links.

The Feast of Golf, organized by Pacific Links International, is held at the China World Hotel in Beijing.

With a membership card for Pacific Links International, one can play golf at over 780 league stadiums at home and abroad. Not satisfied with the "one card, one stadium" system, Pacific Links has always adhered to the idea of "making golf a healthy sport and returning to the essence of exercise."

Ernie Els interacts with golf enthusiasts.

Du Sha said that Pacific Links is aiming to build a golfer's platform that provides quality services in booking, travel, events, e-commerce, membership socialization, membership management and many other aspects relating to the sport.

Ernie Els signs an autograph for a young fan.

Ernie Els takes photos with golf fans.

Ernie Els presents signed golf bags to lucky guests.

In the first half of 2018, the travel department of Pacific Links has helped their members gain access to golf clubs and resorts in thirty four countries and regions spread over five continents.

As the ambassador of Pacific Links, Ernie Els brought his unique understanding of golf and his own legends to the venue, chatting and taking photos with many eager golf fans.

Currently, over 14,000 golf enthusiasts have joined Pacific Links International, reflecting its wide market appeal and the vitality of the sport.

Moving forward, Pacific Links International’s next big project will be the construction of two world-class golf leagues in Hawaii.