Lushan plans to transform business model

By Zhao Qian ( chinadaily.com.cn )

Updated: 2012-05-03

On April 25, the "Fourth National Network Media's Tour in Jiangxi" held a news conference at Lushan Mountain. Lushan Mountain plans to go public this year and transform its current ticket operation into an industrial operation.

The Lushan Mountain scenic spot will be built as an international leisure destination and a world class tourist destination.

It strives to double its main economic indicators in three years, receiving 120 million tourists. The tourism revenue is expected to reach 12 billion yuan ($1.91 billion) with fiscal revenue exceeding 800 million yuan.

The scenic site will transform its ticket operation mode to an operation relying on industrial development and transform extensive operation to intensive operation to boost tourism. All preparatory work will be completed to guarantee that the Lushan Tourism and Development Co Ltd will successfully go public in 2012. As a large tourism enterprise, it will play an important role in leading regional tourism development and standardizing market order.