[Photo/CGTN]

Sam Stourdze, director of famous international photo festival - Rencontres d'Arles held in France - said that they want to send a message that both men and women are equally good via this award.

"The audience can easily tell the names of 10 male artists but it will be hard for them to tell ten female artists. What we are doing right now is to give more chances for both female artists. We also hope they can express their will or ideas that art is equal to everybody through their work," she said.

With two main sites in Xiamen's Jimei district and several other sites in the city, the festival also helps to connect and animate separated cultural areas and spaces, to relay and promulgate different art forms through the city.