As other sectors of the economy wrestle with a slowdown, the entertainment landscape has never been more diverse and vibrant than it is today. Online entertainment has witnessed an unprecedented market boom as an entire generation has now grown up immersed in the ever more realistic virtual worlds brought about by the gaming industry, which is deemed as a revolutionary force in the new entertainment era propelled by technological advancements. Can games really reshuffle the current status quo of the way people consume? Is it possible for game products to carry more functions, such as engaging in cultural exchanges? And a more futuristic question, where is the game industry as a whole heading in terms of production, narrative structure, and the way the sector will operate as a business. With all these questions in mind, we speak to Xiao Hong, CEO of Perfect World, a leading Chinese video game and movie conglomerate.

Host: Hu Zhe

Guest: Xiao Hong

Camera: Wang Yuxi & Zhang Guangteng

Editing: Yu Xiaoou

Subtitles: Xu Xin (Intern)

Producer: Hu Zhe

Executive Producer: Feng Minghui

About Easy Talk:

Easy Talk is a talk show program covering the latest living-related issues in today's China. Foreigners living in China are invited to share their life experiences and observations on a variety of light topics. The discussions revolve around the cultural differences that exist between China and other countries, covering various aspects and the implications they have on China's cultural exchange with the world.

Previous episodes of Easy Talk:

Palace Museum: Ancient cultural gems glow through modern creativity

Easy Talk: Shakespeare is for all time