Youku looks abroad to coproduce more video
By Bloomberg | China Daily | Updated: 2014-10-30 06:54
Youku Tudou Inc, China's most popular video-streaming website, will collaborate with US entertainment companies to produce original content after regulators capped the amount of imported shows on the site.
Youku, which already works with Korean film and television production houses to create programming for its 500 million users, is looking even farther abroad for original dramas and talk shows, the company's chairman, Victor Koo, said in an interview in Hong Kong on Monday.
The overseas push comes in addition to efforts to develop more homegrown programming.
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