Qinggangba, a village near the Wuling Mountains in Sinan county, Guizhou province, that was once known only for its poverty, has become an affluent village envied by its neighbors partly thanks to the efforts of its Party secretary.

There was a popular folk song that described how poor the village was. The lyrics go like this: "Two out of three years there's no yield, and no one wants to marry their daughters off to this land."

Due to infertile land and scarce water resources, the per capita income of the villagers in Qinggangba was less than 1,000 yuan ($137.60) a year two decades ago, with most families struggling to make ends meet.

Leng Chaogang's family, however, was an exception. Seizing the opportunities brought by China's reform and opening-up, Leng earned over 100,000 yuan a year running a grocery store and selling agricultural supplies. At that time, he was the richest man in the village.

Despite his wealth, Leng didn't feel much happiness.

"Seeing my fellow villagers struggling in poverty, I decided to do something for them," he said.

In 1999 at age 36, Leng was elected chief of Qinggangba by the villagers, who were eager to escape poverty. In 2004, he was elected Party secretary of the village.

Since then, Leng has given up his own business and dedicated himself to finding a path to prosperity for the other villagers.

"To lift the villagers out of poverty, the first step was to change their traditional mindset," he said.

Due to a lack of water, the village's rice crops often failed. So he tried planting crops such as watermelon, chiles and garlic — which were more economically viable and suitable for growing in a water-scarce environment — on his own land.

After achieving success, Leng shared his experiences with the villagers, taught them planting techniques and even mortgaged his own property and used the money to buy seeds and fertilizer for the villagers.

Today, the village grows 66.7 hectares of specialty crops, including garlic and chiles, sales of which have become one of the main sources of income for the villagers.

In addition, under Leng's leadership, the village collective established a cattle breeding farm that sells over 50 head of cattle annually, with a total output value of about 800,000 yuan.