Located to the north of the provincial capital Chengdu, Pengzhou is nestled amid the Longmen Mountains National Geopark, showcasing a diverse landscape of mountains, waterways, and valleys — a prime location for outdoor enthusiasts.

During the gathering, the unveiling of the Longmen Mountain outdoor sports brand took place, marking the initiative's commitment to transforming the region into a leading hub for mountain outdoor sports events in the western part of the country. The endeavor will encompass the establishment of a comprehensive mountain outdoor sports service center, research and development hub, and educational facility.