Simultaneously, a dialogue between Chinese and Cambodian media also took place, allowing experts from mass media in both nations to explore the role of new media in nurturing the growth of tourism and the economic and social ties between China and Cambodia.

An experiential zone dedicated to heritage themes was established outside the venue, showcasing intangible cultural heritage products and crafts from Yunnan and Cambodia, allowing guests to have a first-hand experience.

This event was hosted by the Information Office of the Yunnan Provincial People's Government and the Ministry of Information of the Kingdom of Cambodia, and organized by the Yunnan Daily Press Group, Yunnan Provincial Department of Culture and Tourism, Foreign Affairs Office of the Yunnan Provincial People's Government, and Yunnan International Communication Center for South and Southeast Asia.