The picturesque city of Yangzhou in Jiangsu province set the stage for the grand launch ceremony of the "Culture and Tourism China: The Most Beautiful Scenery on the Road" self-drive tour series. Spearheaded by the resource development department of the Ministry of Culture and Tourism and organized by China Cultural Media Group, this event heralds a series of themed self-drive tours commencing from Yangzhou and spanning across other historic cities along the iconic Beijing-Hangzhou Grand Canal.

These curated tours are designed to delve into the rich historical sites, unique local intangible cultural heritage, and vibrant red culture of these cities. Moreover, they aim to foster an information exchange platform for cultural sectors, cater to self-drive travelers with top-notch services, and elevate the travel experience through the integration of digital tools.

The launch ceremony witnessed the presence of esteemed government officials, representatives from organizing bodies and self-drive tour associations, as well as notable artists and experts from the cultural and tourism realms.