Shi Bingwen, the theater's marketing director, says that parents can also bring their children to visit the China Puppet Museum, which was built last year, to learn about the history of puppets.

Companies and public institutions that participate in the consumption season can apply for subsidies, which will be paid to them after evaluation when the campaign ends.

Companies eligible to apply for the subsidies include those in the fields of theatrical performance, publishing, radio, film and television, cultural creative product manufacture, and online culture and entertainment consumption.