Valentino Beauty, the luxury cosmetics brand licensed by L'Oreal Group, has launched the Chinese mainland's first offline store in Shanghai's Xintiandi on Tuesday.

Combining the Shikumen architectural style of with modern lifestyles, the flagship store shows cosmetic products, including the 50 colors of Valentino V lipsticks, foundation, eye makeup, perfume and other beauty accessories, with a beauty expert in each sector.

Following the opening of the Shanghai store, Valentino Beauty is planning to open more offline stores in other cities including Beijing, Hangzhou in Zhejiang province, Nanjing in Jiangsu province, and Shenzhen in Guangdong province.